Operations
Bookings, orders and requests that arrive by email, form or WhatsApp get recorded, checked against capacity and policy, confirmed, and chased when a deadline passes.
We turn manual work and ideas into AI that runs every day.
An AI automation studio. We automate workflows, build AI agents and assistants, and the apps they need.
- Spreadsheet
- Trigger
- Rules
- AI agent
- Approve
By hand
AI agent
customerCan I move my booking to Friday?
agentChecks the booking, drafts a reply.
approvalApproved
sentReply on WhatsApp. Booking moved.
- AI automation
- Process optimization
- AI agents and assistants
- Custom apps and platforms
What we automate
The work that repeats every week, by business function. Described as it happens, not as a feature list.
Customer support
An assistant answers the questions that repeat, from the customer's own records, in Arabic or English, and hands the rest to a person with the conversation attached.
Sales follow-up
Leads from forms, inboxes and chats land in one list. Follow-ups go out on time, replies are read and sorted, and nothing waits on someone remembering.
Finance and reporting
Payments matched to records, refunds and payouts prepared in batches for a person to approve, and the weekly report ready before anyone asks for it.
Documents
Invoices, IDs, forms and contracts read by a model, checked against rules and filed as structured data, with the original kept and the uncertain cases flagged for a person.
How we work
We start with the work as it happens today and finish with a system that runs it, with a person on the other end.
-
Map
We sit with the people doing the work and write down how it actually flows: tools, hand-offs, exceptions, where it waits.
-
Design
Which steps a machine may take alone, which need a person, and what gets logged. Agreed in writing before any build.
-
Automate
Connect the tools, build the jobs and agents, test the rules that move money or private data, and run it beside the old way first.
-
Optimize
Measure what changed, remove the steps still done by hand, tune the prompts and rules, and keep improving.
-
Run and monitor
Alerts when something fails, a page that shows what ran, and a person who knows the system answering you.
Four services, one team
Automation first. When the solution needs an interface, we build that too, and every estimate comes from code we have shipped.
AI automation
Workflows and back-office work automated end to end: the tools you already use connected, scheduled jobs, approvals, notifications and reports.
Service detailsProcess optimization
We map how the work really flows, find the manual steps, bottlenecks and errors, redesign it around AI and automation, then measure and keep improving.
Service detailsAI agents and assistants
Agents that take over repetitive tasks, assistants for customers and staff on WhatsApp or the web, document and data processing, and AI inside the products you already run.
Service detailsCustom apps and platforms
Mobile apps and web platforms when the solution needs an interface: one TypeScript codebase, Arabic and English, tested, shipped through the stores and kept current.
Service detailsProof, not slides: three products we built and run, with the automation inside them. See the products
Tech we build with
Only what runs in our products today. Nothing on this list is aspirational.
- OpenAI models
- Supabase
- PostgreSQL
- TypeScript
- Node.js
- FastAPI
- Python
- SQLAlchemy
- Stripe
- Railway
- Docker
- Expo
- React Native
- React
- Vite
- Jest
- Playwright
- Sentry
- Firebase Messaging
- Tailwind CSS
- GSAP
Tell us what you want to automate.
Describe the work as it happens today: who does it, with which tools, and where it goes wrong. We reply with questions first, then a scope and an estimate.